Peter Goetz is BSH Executive Vice President Europe and APPLiA’s President since 2018. In BSH, he is responsible for business functions in sales, marketing, research and development, production covering various national markets. Peter, throughout his career, has gained experience in multinational and multicultural environments, being often in the role of facilitator as well as initiator of projects.

Reinhard Zinkann is Miele Group’s Executive Director and Co-Proprietor. He has completed studies in Economics and Business Management, so as in History and History of Music and Philosophy. Reinhard is also Vice-President of APPLiA and official spokesman of the domestic appliance industry on the board of Zvei, the Association of the Electrical and Electronics Industry.

Hakan Bulgurlu is Arcelik’s CEO. He is a mechanical engineer, a digitalization passionate, a regular speaker in conferences on environment and green business conferences and an Everest climber. He started his career in 1995 and, since then, has held management positions in charge of business, trading and outsourcing operations.

Frans Hoorelbeke is member of the Boards of Directors of Daikin Europe. After having completed his studies in Business Administration, he joined Daikin where he has held positions with growing responsibilities in finance and business departments. In parallel, Frans is also member of the Boards of Directors and Chairman of the Building and Infra Technology Club of Agoria, as well as Member of the Board of the Belgium-Japan Association.

Anna Ohlsson Leijon is Electrolux CEO. She has been working in the Electrolux Group since 2001, holding positions with growing responsibilities. She is one of the board members of Alfa Laval AB. Previously, she was Chief Financial Officer of AB Electrolux. Anna covered other senior positions within Electrolux, including CFO of Electrolux Major Appliances EMEA and Head of Electrolux Corporate Control & Services.

Yannick Fierling is CEO of Haier Europe since 2015. He started his career over 25 years ago covering different roles in the home appliances industry where he held increasingly significant positions in Europe and North America in terms of responsibilities, and developed strong entrepreneurial, managerial, technical and leadership skills. He acted as General Manager and Vice President. Yannick Fierling holds two Master’s degree in engineering from academia in USA and Europe.

Bernd Laudahn is Head of the Philips Personal Health business for Germany, Austria and Switzerland and Managing Director of the Philips GmbH. He started his career at Philips in Germany in 1990, while studying for a degree in industrial engineering in the healthcare sector. In the following years, Bernd moved to the Netherlands where he held various sales and marketing functions in the Philips consumer sector. Afterwards, while completing his MBA studies, he became responsible for the global marketing of the range Philips Home Appliances. From August 2013 to January 2019 Bernd has been Head of Personal Health for Germany, Austria and Switzerland, as well as CEO of Philips GmbH. As from January 2019 onwards, he took on the role of Business Leader Domestic Appliances.

Dochul Choi is a senior vice President in Samsung Electronics, currently in charge of global business and technology strategy. He completed a PhD and MS degrees in Mechanical Engineering and worked as a Research Scientist. He joined Samsung in 2004, when he was Head of Samsung Home Appliance Research Center and Chief Technology Officer of Digital Appliances Business Division, in charge of business development and commercialization of appliances.

Cyril Buxtorf is Groupe SEB’s EMEA Executive Vice-President and General Manager. After gaining experience in Marketing roles, he became General Manager of Groupe SEB Moscow first and of Eurasia afterwards. In Groupe SEB, he has held positions with growing responsibilities up to taking his current role in 2015.

Vittorio Bertazzoni is Vice President and CEO of SMEG. Following a degree in Law, he gained international work experience with Arthur Andersen in NY and later in Italy. Following that, he joined Mediobanca in Milan in the Study Department. Vittorio is Vice President and CEO of Erfin SpA, the family financial firm, and since 2017 he has sat on the Board of Italmobiliare, an investment holding company listed on the Milan Stock Exchange. He was appointed Vice President for International Affairs of Applia Italy for the three-year period 2021 – 2023.

Gilles Morel is President of Whirlpool EMEA and Executive Vice-President of Whirlpool Corporation. He holds a Master’s degree in international food Industry Management and in Food Science Technology. Gilles has worked for over 25 years in the consumer goods industry, covering positions in sales, marketing, research and development, while being also President of the association of the food industry from 2015 to 2017.

Paolo Falcioni has been APPLiA's Director General since January 2014. In this position he focused on improving the association visibility and effectiveness within Europe and internationally. Paolo, after graduating in electronic engineering, started working in the telecommunication sector and, afterwards, he moved to the household appliance industry sector where he held positions with growing responsibilities. He has been one of the founders of the International Roundtable of Household Appliance Manufacturers Associations (IRHMA) which tackles world-wide issues like sustainability and innovation in a global manner. Paolo served for three year as Chairman of the Coalition for Energy Savings, a multi-stakeholder group aiming at improving energy efficiency in Europe. He is also one of the Board members in Smart Energy Europe, smartEn fostering demand side management to help consumers to reap the benefits of the new Energy market.

Jochem Ybema is BSH Home Appliances BV’s CFO. In BSH Netherlands he is also responsible for the Human Resources, Supply Chain, Facility Management, Controlling, Finance and Sales Support departments.

Yvan Desmedt is the Partner-in-Charge of Jones Day’s Amsterdam Office, with a regular presence in the Brussels Office. He advises APPLiA on compliance and EU regulatory issues. He has worked with clients for 20 years on EU and national-level competition law, as well as advisory and litigation matters in regulated industries. Yvan's competition law experience includes merger control at the EU and national levels as a notifying party or third-party opponent. He advises on commercial agreements, including joint ventures, distribution, and licensing.